I got a second chance to witness a first impression today and it was totally different. I went to help a friend make a very important purchase. One of those things you buy, during your life time, that you want to get just right. I have been honored that two people have allowed me to be a part of this experience. Interestingly they both chose to visit a number of shops and happened to have one in common.
Two visits to the same place, two completely different experiences, one good, one bad. I find it interesting that two people can go to the same place and have such different experiences. Sure there are a lot of factors, how busy it was, who was serving, what kind of day that person was having, who else was there, etc. Equally though, the two people I went with were both essentially looking for the same thing. Under the surface however, what they wanted was completely different and that, along with all the other factors, had an big impact on their experiences.
It is a small but intriguing observation, I guess it is kind of obvious if you think about it. Then again, how often does they obvious completely pass us by. I know I won't look at Amazon reviews in the same way again.
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